E-commerce analytics can feel overwhelming, but they're one of the most concrete ways to track your business's successes and growth. Without the information provided by analytics, businesses wouldn't be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more.

Understanding analytics doesn't have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue.