In this Digital Masterclass, we were joined by Salesloft VP of Sales Enablement Shawn Fowler to discuss the role of data + insights in keeping your team agile. Topics discussed included -

Subject Lines

Best ways to approach cadence creation

How to keep your team focused on deliberate messages

Why coaching is more important than ever

How to effectively communicate what is working and what is not

You can see the slides here.

The key takeaways from this incredible discussion were -

We're never going back to "normal"

The companies thriving now are the ones that already had the right infrastructure in place

Now is the time to make the transformation and adapt to the market - or get left behind

The biggest takeaway was, if you aren't doing it - create a closed-lost cadence! The cases lost to bad timing will likely buy after 6 months