Using AI to Increase Effectiveness in the Buyer Journey - Terminus Site
Associated with
Sangram Vajre Claimed Sangram Vajre
Chandar Pattabhiram Chandar Pattabhiram
Posted Jul 12, 2018 5 min read
Using AI to Increase Effectiveness in the Buyer Journey - Terminus Site
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This post is based off a podcast with Chandar Pattabhiram from Coupa. If you'd like to read the summary, you're on the right page.When we sat down (again) with veteran CMO and #FlipMyFunnel podcast guest, Chandar Pattabhiram, he shared his thoughts on the future of artificial intelligence (AI) and marketing, as well as a killer Led Zeppelin analogy for understanding marketing's impact on the total buyer's journey.

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