Associated with
Alana Merdzan
4 min read
How VersionOne engaged with 88% of target accounts for ABM
Since VersionOne competes with many large enterprises, they knew they wouldn't be able to outspend them in traditional marketing channels, so they wanted to go full force with account-based marketing (ABM) tactics. VersionOne started to run into problems with their approach when it came down to storing and distributing content.
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