Mail is fun anytime of the year, but there's something about a holiday card - even if we never get around to sending our own. You can put me firmly in the camp of good intentions and blessed little follow through, but you'd better be willing to bet I check my mail faithfully every day in December hoping for a red or green envelope covered in stamps.
We love the heavy card with Great Aunt Mabel's shaky handwriting and the requisite school pictures of your third cousin's step-children. There's nothing quite like a personalized card to make you feel loved and remembered - exactly the way you want your customers to feel.
But, with time and energy and bandwidth maxed out at this time of year, the idea of sending holiday cards to your customer base can seem unrealistic. Besides, in many cases, your communication has been solely electronic and you don't even have complete mailing information for all of your clients and prospects.