Enhancing the level of customer experience on the website has become one of the top priorities for store owners because it is something that acts as a differentiator in this competitive e-Commerce industry. Even little details can make a big difference in terms of how customers feel about products and the company.
Your customers are constantly interacting with you as a business via many channels like email, social media, in-store visits and customer service. So, the definition of an enhanced customer experience is making your customers happy over all these channels and providing exactly what they are looking for.