Did you know that 77% of people choose, recommend, or pay more for brands that provide personalized experiences? With so many companies vying for your audience's attention, you must create tailored advertising experiences that encourage target users to click on your ads over the competitions' ads. If you're running paid ads, it leads to the question- is there a way to personalize pay-per-click (PPC) ads?

Yes - dynamic keyword insertion (DKI). Keep reading to get answers to all your questions about DKI for Google Ads, including:

1. What is dynamic keyword insertion?
2. How do I use dynamic keyword insertion?
3. Why should I use DKI for Google Ads?
4. How can I use DKI effectively?