BUILDING A WINNING ABM PROGRAM! 🎯 Jessica Fewless Shares Strategy & Insights 🚀 Senior Director at Inverta
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Jessica Fewless Jessica Fewless
2 min read
BUILDING A WINNING ABM PROGRAM! 🎯 Jessica Fewless Shares Strategy & Insights 🚀 Senior Director at Inverta

In this episode of Scrappy ABM, host Mason Cosby talks with Jessica Fewless, Senior Director of Partnerships and Demand Gen at Inverta, about implementing a successful account-based marketing (ABM) program. They discuss determining the right target audience, segmenting that audience, creating appropriate content, and measuring success.

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