2020: A Make-Or-Break Year For CMOs?
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Keith Johnstone Keith Johnstone
Posted Dec 18, 2019 4 min read
2020: A Make-Or-Break Year For CMOs?
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The need to compete on customer and brand experience has redefined the CMO role and raised questions about the title's fate. In this episode of What It Means, VP and Research Director Keith Johnston discusses the challenges facing chief marketers and the broader implications for organizations.

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