Associated with
Sreejata Chatterjee
Posted Sep 16, 2023
•
9 min read
Intent signals: what, why, & most importantly how
What makes intent so confusing and difficult to get right? What does it REALLY mean? What makes an intent signal, and what makes one signal better than the other? And most importantly, how do you go about harnessing them in support of best-in-class B2B demand generation?
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