Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively.

Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical.

Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics]
Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher]
Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy]
Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store]