How Retail and Celebrity Endorsements Scaled This Candy Company to $100 Million Annual Sales
Associated with
Shuang Esther Shan Shuang Esther Shan
 Gogo Zoger Gogo Zoger
5 min read
How Retail and Celebrity Endorsements Scaled This Candy Company to $100 Million Annual Sales

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to "kick sugar but keep candy." She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.