Looking to raise brand awareness and decrease cost-per-conversion for their B2B client, Centerline Digital wanted to find a new way of reaching decision makers and measure their advertising impact in an all-in-one, scalable platform. With StackAdapt, Centerline was able to open up new avenues of advertising and leverage multiple B2B targeting tactics to accurately reach their B2B IT decision maker audience. For the cherry on top, they leveraged StackAdapt Brand Lift, a proprietary in-platform brand lift study, to put data-backed insights behind their strategy, ultimately increasing their share of voice for their client and decreasing CPAs.