Connected TV Performs Swimmingly for This Australian Brand
Associated with
2 min read
Connected TV Performs Swimmingly for This Australian Brand

Sunny Digital was looking for a new programmatic partner who
shared their values and who could help them reach the right
audience for their client, Rackley Swimming. With their KPI of
$60 CPA or below for swim lesson sign ups, they tested multiple
targeting tactics and channels with StackAdapt. Ultimately, they
reached a CPA of $4.07 after only four months of spend, and an
incredible decrease in CPL of almost 1000% for their display
tactic compared to their previous partner!