Every dentist I've worked with has generated a significant amount of their patient base from their website, yet they all have gaps on their sites that allow potential patients to slip through the cracks.

According to DentistryIQ, the highest converting dental websites hover around the 5 percent mark; that leaves at least 95 percent of your visitors that don't end up calling you. If you're a dentist, "How to capture the 95 percent?" is your million dollar question.