One of the most common refrains heard in hospitality today is the importance of delivering personalized service. But sometimes, all guests want is the freedom to take care of themselves.

After all, what can be more personalized service than self-service?

Helping guests come and go as they please, by offering simple online booking and comfortably furnished rooms, is the business foundation of Finland-based SSA Spot Apartments, which operates 120 units in seven locations throughout the Helsinki area. Although it caters primarily to corporate customers – for example, project workers who need long-term stays – Spot is flexible enough to accommodate families on vacations who might just spend a night.