Join us with guest Jess Cook from LASSO to discuss how to use the power of narratives to help make your marketing efforts more impactful and differentiated.
Key moments in the conversation:
3:10 - The difference between topics, themes, and narratives
6:10 - What comes first, strategy or narrative?
9:11 - How to narrow in on the right narratives for your brand
14:00 - Differentiating your narrative around trending topics
24:57 - Measuring marketing success at LASSO