2 Smart Reasons to Put Content Behind Forms [Marketing Cast]
Associated with
David Meerman Scott David Meerman Scott
Magdalena Georgieva Magdalena Georgieva
1 min read
2 Smart Reasons to Put Content Behind Forms [Marketing Cast]

David Meerman Scott, traditionally an opponent of content gates, recognizes that in some cases, forms can make sense for a website. In this episode of the Weekly Marketing Cast , we discuss in exactly which instances forms should be used.

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