The marketing world is experiencing its biggest transformation in years, where success no longer comes from driving maximum traffic but from creating authentic connections with fewer, higher-intent prospects who arrive through AI channels. Kipp Bodnar, CMO of Hubspot joins the show to talk about how you can steer the ship in this new frontier. Plus: Hard seltzer is at a hard stop and Google holds onto Chrome.

Join our host Jon Weigell as he takes you through our most interesting stories of the day.