"You can't exactly ask 2,000 guests to wait outside for two hours, now can you?" says event tech veteran Heike Trebuth in emphasizing the role that time pressure plays in successful event implementation. With over 1,800 events taking place each year at the Estrel Berlin - and well over 300 of those having more than 1,000 attendees - professional tech management is key to a successful event.

Three ladies in tech at the Estrel Berlin are playing an integral role and literally "setting the stage" for that success – Katharina Katschorowski the IT specialist, Janin Gumnior in sound technology, and the grand dame of event technology, Heike Trebuth, Event Production Coordinator.

"Sometimes," Trebuth says, "truly creative solutions are required." In these cases, she devises a scenario in which the tech setup may be successfully erected in sections and stored in a different space, thus enabling the final setup to be implemented in a much shorter time frame. Such creative solutions win and keep customers, ensuring that events from such global players as K5, Tupperware, and IEEE come back to the Estrel year after year.