Posted Jan 22, 2021
How Following the 4Ps of Sales Effectiveness Better Aligns Sales and Marketing Teams
When Marketing and Sales teams properly align, your business can convert more leads and enjoy higher marketing revenue. Therefore, during Marketing and Sales processes, it's critical to follow the "4Ps" of Promptness, Persistence, Personalization, and Performance. This post will cover how to better align Sales and Marketing teams with the 4Ps to gain more opportunities and close deals.
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