Assets Essentials is a lightweight edition of Adobe Experience Manager with a simplified user experience for marketing and creators to store, discover, and distribute digital assets across teams.
Over the last few years, almost every brand has felt the pressure to accelerate the shift to a digital everywhere world. Customers now expect rich imagery and video at every interaction across the customer journey and every brand must deliver. We must transform from a world of siloed channel marketing, with many more teams working in concert to orchestrate customer experiences at scale. From ideation, creative production, to experience delivery - many more users are involved in the experience making process.