How to Hire a Social Media Manager That Cares About Scale: Lessons From GoPro, Nike, and Taco Bell
Associated with
Erika Prime Erika Prime
Catherine "Katie" Marylander Catherine "Katie" Marylander
Wes Warfield Wes Warfield
Posted Oct 6, 2022
How to Hire a Social Media Manager That Cares About Scale: Lessons From GoPro, Nike, and Taco Bell

What do GoPro, Nike, and Taco Bell all have in common? With over 130 million followers combined, all three brands are crushing their social media activity. And I mean, really crushing it. Source Source And check out this Taco Bell Instagram Reel. I mean, aren't they just geniuses? But these brands didn't get over 130 million followers by magic, overnight. Behind each one of these brilliant social media posts and campaigns sits unbelievable social media managers. Social media managers that care passionately about the growth and success of the company they're working for. In Nike's case, they have social media

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