There's more to hotel marketing than filling rooms - brand loyalty is a key player in the hospitality game. Your marketing strategy must encompass returning guests and event planners, as well as first-time business. This can be tricky, especially if you've been hard at it for awhile. How do you design fresh campaigns that draw in your intended audience and drive bookings? To start, consider your offerings and how they match up to competitors and the wish lists of guests and planning clients.