Here at Sweep, we're excited to be launching a new interview series highlighting people who said "hell no" to the status quo and established themselves as innovators in the Revenue Operations space. Some of these folks started in RevOps before it was a 'thing.' Others built teams with people from entirely different backgrounds or got creative with limited resources or adopted technology before it became popular. And some simply forged their own path forward.

In this post, we're excited to feature Alicia Brocal Moreno, founder of ABM, a Fractional RevOps company. She shares how creative thinking fuels business success and why adopting the revenue operation mentality is actually the key to scalability.