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Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018
In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR for each advertising channel. Not only do the numbers reveal trends all digital marketers should be aware of, but the performance data also gives a great benchmark with which to compare our own numbers.
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