The Impactful Role AI Will Play in Your Next Event – It's Not What You Think!
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3 min read
The Impactful Role AI Will Play in Your Next Event – It's Not What You Think!

The exposition discusses the potential impact of Artificial Intelligence (AI) on the event industry based on scenarios outlined in a scholarly article authored by Neuhofer, Magnus, and Celuch in 2021. These scenarios project AI's influence on event experiences by 2026, ranging from greatly enhancing personalized experiences to potentially diminishing experiences due to AI failure. The authors emphasize the need for thoughtful integration of AI into events to maximize value co-creation and minimize value co-destruction. They suggest that AI will redefine relationships in the event industry and extend service touchpoints, prompting a dialogue on the symbiosis between human and non-human participants. From a practical standpoint, the study aims to assist event planners in decision-making, AI implementation, and experience design. While AI holds immense promise for the industry, its successful implementation will depend on careful planning, user acceptance, and continuous refinement.

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