In the ever-evolving advertising planning landscape, savvy organizations are turning to a Fluid Planning approach to strategically navigate the whole planning process. This turnkey approach takes teams from "on-the-fly adjustments" to an intentional and refined focus on agile strategy for the entire media workflow, throughout the funnel and across media mix.

By expanding the application of real-time data and AI-driven insights beyond mid-campaign tweaks – and into fundamentally shaped onset planning - brands and media agencies are empowered to anticipate market changes, consumer behavior shifts, and platform dynamics in real-time