As Director of Business Development, John Backer wears many hats at Zinatt Technologies. Responsible for the company's marketing and sales operations, he needed a better way to keep up with Zinatt's prospects from first touch to closing. The company previously used two separate solutions for its email marketing and CRM needs. Frustrated by the two platforms' limited integration, John switched to Brevo and has unlocked new levels of efficiency and growth for Zinatt.