When each year comes to its end, marketers get together to evaluate the changes that happened during these 12 months and try to determine what lies ahead.

However, this year is different. The current COVID-19 pandemic has changed the current scope of digital marketing, bringing new challenges that companies never faced before. According to InfluencerMarketingHub:

97% of marketers have noticed lower in-person marketing engagement
69% noticed lower interest in ads, thus are planning to decrease ad expenses
74% are posting less on social media because many workers were laid off
As a result, brands expect irreversible changes in digital marketing inflicted by the COVID-19 pandemic, and these changes will also impact the trends that will rule marketing in 2021.

What are these trends?

Let's take a look.