How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video]
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Lindsay Tjepkema Lindsay Tjepkema
Posted Feb 26, 2019 4 min read
How to Escape the BAU Loop: Creating an Automated, Personalized Email Program [Video]

Are you personalizing your emails? If you're like 94% of marketers, then you're likely struggling to do so, and for a number of very good reasons: A lack of time - building emails on a per-send basis creates a time-stretched team. Email creation is a tedious, manual process. The BAU loop - "it's just not ... Continued