Ah the lead generation form, you know the one, that interstitial that pops up on a website when you try to navigate away from the page. It's not there to inconvenience you, it's there for a very important reason–companies want to get to know you better by asking for information from you in exchange for the content they're providing.

That's a fair trade, is it not? Let's say you want to register for a webinar, so the company asks you to fill out a form with a series of fields in order to reserve your spot. Maybe you're looking to download a whitepaper to extend your understanding of a medical issue or a scientific study. The company will always ask for your email address so they know where to send the copy.

These lead magnets are very effective in generating prospects' interest, but they're also a strategic way of gathering your leads' contact information in an effort to keep in touch and foster a relationship for future conversions.

Having inside information on lead form best practices will strengthen your acquisition approaches and attract prospects through an effortless and organic lead generation system.