The term API (application programming interface) has entered into business vernacular. It's here to stay, too. Small and medium businesses have a lot to gain from understanding APIs. How you ask?

APIs can help you automate many aspects of your business (saving countless hours)
APIs can help you set up integrations between two services (adding value to already valuable software)
APIs can help you create power reports and automated dashboards (helping you become more data driven)
Let's demystify APIs so you can start using them to grow business in new and creative ways.