With Black Friday and Cyber Monday so close, DTC companies are ramping up their digital marketing game to grab the attention of as many shoppers as possible. Unfortunately, that's more difficult now than it used to be. As big brands flood digital channels with ads, it's tricky for DTC brands to cut through the noise and digital ad fatigue customers are experiencing.

Investing in out-of-home (OOH) advertising is one way for DTC brands to stand out from the crowd. Also known as offline marketing, this medium complements the digital ad channels you already use, whether that includes paid search, social media, or something else. By combining online and offline ads in an omnichannel execution, you can target consumers in real-world situations, drive Black Friday/Cyber Monday (BFCM) foot traffic to your physical store, and turbocharge sales during the year's busiest shopping period.

Learn more about how using OOH to advertise BFCM and extended holiday deals and campaigns could be the missing piece to your advertising puzzle.