Why do GREAT companies fail?

Option A: Lack of vision

Option B: Lack of great talent

Option C: Lack of GTM Maturity
The correct answer is C - because a great company typically creates and attracts vision-believing talented people but seldom lack the discipline to create a go-to-market (GTM) process that will help them transition from a problem - to - product - to - platform company.

Well, that's what Sangram's new book - MOVE - the 4-question GTM framework outlines and I hope it serves you and your organization to reach new heights.