Funnel Lab Fridays: Attribution: In-App vs Data Warehouse
Associated with
Eric Westerkamp Eric Westerkamp
Misha Salkinder Misha Salkinder
Posted Jan 30, 2025 8 min read
Funnel Lab Fridays: Attribution: In-App vs Data Warehouse

In this episode of Funnel Lab Fridays, we're discussing the pros and cons of in-app versus data warehouse approaches to marketing attribution.