Short Code Texting is a five- or six-digit number your business can use to create an effective text message marketing campaign.They come in two variations: dedicated short codes, which include vanity and random numbers, and shared short codes, which carriers stopped supporting in 2022.By pairing your short code with a specific Keyword, you can create a short code text message for your customers to opt in to. It could be for an offer, a helpful request to engage with your brand, or simply an agreement to receive helpful communications from your business.