Proving Marketing ROI: The CMO's Constant Battle
Associated with
Jenn Steele Jenn Steele
Doug Bell Doug Bell
Posted Jun 6, 2023 1 min read
Proving Marketing ROI: The CMO's Constant Battle

Boiling marketing impact down to a single number doesn't make sense. So how do we balance what the board is asking for with fair representation of everything we do?Watch a panel of experts discuss how CMOs can prove ROI and own the boardroom.