Immersive Commerce Brings Online Shopping to Life
Immersive commerce is the latest buzzword circulating in the digital commerce landscape. It is often difficult for retailers to distinguish whether a buzzword is just hype or is it something that they can put in practical use to increase conversion, or to enhance their customer experience. In this article I have tried to provide an overview of the immersive technology trends, along with some practical use cases where this technology can be leveraged by retailers to enhance their customer's experience and engagement.
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