Posted Apr 19, 2023
•
25 min read
Why the Relationship Funnel Matters: a 4-Step Playbook for Generating Multiple Leads per Account
The relationship funnel is a model that guides both sales and marketing processes as well as strategies for building strong, long-lasting relationships that contribute to client loyalty. These factors result in a greater client lifetime value (CLTV) and Return of Investment (ROI) from campaigns.
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