Associated with
Vlada Malysheva
Mikko Piippo
Julius Fedorovicius
Ilya Chukh
12 min read
How a CMO can build an effective marketing analytics system | OWOX BI
Any business needs to collect data, analyze it, and make informed decisions based on that data. This article explains how to build an analytics system for your business and why martech tools and analysts are essential.
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