Giving Tuesday" has been a way to reflect, give back, and donate in the run-up to the holiday season. The concept was introduced in 2012 as a global generosity movement and is being recognized this year on on December 1st.

Of course, this year, local, national, and international organizations have greater needs than ever before. The COVID-19 crisis has led to people facing economic hardships, and organizations are facing uncertainty in giving. That's why Giving Tuesday can be a great way for small businesses and local organizations to connect with nonprofits to drive donations, cement partnerships, and use the power of text-based connection to encourage people to give to campaigns. Here's how and how to do it for your business.