When we hear about companies not conducting user research and ask them why, a common response is that they don't have a live site or app to test yet. We love hearing this because we get the opportunity to show them there's always a good time to conduct research. So, if you're in the "we only test when we're live" camp, put on your research hat and get comfy. Today we're going to dig into the research opportunities you can take advantage of at every stage of the product development cycle.