With the continued growth of the tech industry, retailers have partaken in this trend and expanded onto custom application development for their eCommerce businesses and websites. This venture provides businesses with a stake in the thriving industry of mobile retail apps. On average, a person spends over 2 hours a day on their phones making use of the various mobile apps at their disposal, including retail apps. Retail apps are in the top 4 most frequently used applications. As of 2015, an estimated 85% of the purchasing demographic own a mobile phone. This statistic continues to grow and is reflected in the 93% of individuals that use mobile for research and continued on to make purchases.