In this episode of "Unlocking the Inbox," host Eric Quanstrom, CMO at CIENCE Technologies, interviews Benny Rubin, CEO and co-founder of Senders, an email deliverability and sendability company specializing in the B2B sector. The discussion focuses on the challenges and strategies of ensuring emails reach their intended inboxes, a critical issue for businesses in the face of evolving digital communication standards and practices. Eric and Benny explore the technical and strategic aspects of email deliverability, including recent changes by major email service providers like Google and Microsoft, the importance of proper email infrastructure, and effective content personalization.