Predicting and optimizing your return on sales enablement | Prof. Johannes Habel and Prof. Nathan Hartmann
Associated with
Daniel O'Dowd Daniel O'Dowd
Johannes Habel Johannes Habel
Nathan Hartmann Nathan Hartmann
Posted Nov 21, 2022 2 min read
Predicting and optimizing your return on sales enablement | Prof. Johannes Habel and Prof. Nathan Hartmann

Johannes Habel and Nathan Hartmann discuss their academic investigations into the effectiveness of sales enablement content tools.