In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.He talks about:-->  The biggest struggle companies have in connecting their stories with their audience--> What makes for an engaging story?--> What are the factors that go into differentiation?-->  Building a core messaging document for organizations--> Who is the messaging and story intended towards? Users or buyers?--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...   P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.