Creating marketing content without a marketing funnel or strategy is like setting sail without a course or a map. Your marketing funnel will work to inform your strategies behind the scenes so potential customers are guided down a path from brand awareness all the way to a purchasing decision.

We'll begin this guide with a deep dive into what marketing funnels are, how a funnel works, and cover some terms that aren't to be confused with marketing funnels. Then, we'll dive into nine simple steps you can take to create a marketing funnel today.