Personalized and targeted email marketing campaigns are essential to drive conversions and maximize the value of every customer interaction.

To personalize effectively, businesses need high-quality customer data.

Brevo CDP offers a robust solution to unify, enrich, and sync customer data, empowering businesses to extract actionable insights and leverage smart segments to improve the customer journey.

In this article, we'll go over pre-defined segments based on CDP scores and explore retail scenarios to illustrate how Brevo CDP enhances email marketing conversion.