As an online retailer in the furniture industry, Schots faced a significant challenge in transforming the key metric of conversion in the brand's longer sales cycle. In furniture shopping, customers take a considerable amount of time to deliberate before making a purchase. Although customers still prefer to go in store to buy furniture, Schots wanted to capitalize on web traffic during holiday periods when abandoned carts would historically peak. However, Schots was missing a solution that would provide visibility over the extended customer journey and the capability to launch follow-up strategies to recover missed revenue.